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Privacy Policy

Effective Date: May 14, 2026

App Name: Michelle Roots Fitness App

Business Name: Michelle Roots

Website: https://www.michelleroots.com

Contact Email: michelleroots21@gmail.com

Important Notice

This Privacy Policy explains how Michelle Roots (“we,” “us,” or “our”) collects, uses, stores, and protects

personal information through the Michelle Roots Fitness App, related websites, coaching services, and

associated digital platforms.

By accessing or using the Michelle Roots Fitness App, you agree to the collection and use of information in

accordance with this Privacy Policy.

1. Scope and Application

This Privacy Policy applies to information collected through:

  • The Michelle Roots Fitness App

  • Websites owned or operated by Michelle Roots

  • Online coaching services and programs

  • Customer support communications

  • Email subscriptions and marketing communications

  • Fitness, nutrition, and habit tracking features

This Privacy Policy applies when Michelle Roots acts as the controller of personal information collected

through the App and related services.

2. Information We Collect

A. Information You Provide

When you create an account, purchase services, communicate with us, or use the App, we may collect:

  • Name

  • Email address

  • Phone number

  • Username and password

  • Profile photo

  • Fitness goals

  • Nutrition information

  • Messages and communications

  • Payment and billing information

  • Progress tracking information

  • Any additional information voluntarily submitted by you

B. Fitness and Wellness Information

Depending on the features you choose to use, we may collect:

  • Workout plans and exercise history

  • Nutrition and meal tracking information

  • Weight and body measurements

  • Body fat percentage

  • Progress photos

  • Habit tracking information

  • Activity and wellness data

  • Fitness assessments and progress metrics

Certain fitness and wellness information may be considered sensitive personal information under

applicable privacy laws.

We collect and process this information solely to provide fitness coaching, workout tracking, progress

monitoring, accountability tools, and user-requested services.

C. Automatically Collected Information

When you use the App or websites, we may automatically collect:

  • Device type

  • Operating system

  • Browser type

  • IP address

  • Mobile device identifiers

  • App usage activity

  • Pages viewed

  • Timestamps

  • Crash reports and diagnostics

  • Analytics information

This information helps us improve performance, functionality, and user experience.

3. Third-Party Integrations

The Michelle Roots Fitness App may integrate with third-party platforms and services, including but not

limited to:

  • Google Play Services

  • Apple Health

  • Google Fit

  • Trainerize

  • Stripe

  • YouTube

  • Wearable fitness devices and activity tracking services

Where integrations are enabled, information is accessed only with user authorization and may be

disconnected by the user at any time through the applicable service settings.

Third-party services operate under their own privacy policies, and we encourage users to review those

policies.

4. How We Use Personal Information

We may use personal information for the following purposes:

  • Creating and managing accounts

  • Delivering workout, nutrition, and coaching services

  • Providing progress tracking and habit tracking features

  • Processing subscriptions and payments

  • Responding to customer support requests

  • Sending important service updates and notifications

  • Improving app functionality and user experience

  • Conducting analytics and business operations

  • Preventing fraud, abuse, or unauthorized access

  • Complying with legal obligations

  • Sending optional marketing communications

We do not use sensitive health or wellness information for independent advertising purposes.

5. How We Share Information

We do not sell personal information.

We may share personal information with trusted service providers that support our operations, including:

  • Payment processors

  • Cloud hosting providers

  • Analytics providers

  • Customer support tools

  • Email and communication platforms

  • Fitness coaching and app infrastructure providers

Information may also be shared:

  • To comply with legal obligations

  • To protect our rights, users, or services

  • In connection with a merger, acquisition, or sale of assets

We may share aggregated or de-identified information that cannot reasonably identify an individual.

 

6. Cookies and Tracking Technologies

We may use cookies, pixels, analytics tools, and similar technologies on our websites and services to:

  • Improve functionality

  • Analyze website and app usage

  • Personalize user experience

  • Measure marketing effectiveness

Users may manage cookie preferences through browser settings where applicable.

7. International Data Transfers

Your information may be processed or stored outside your province, state, or country of residence,

including Canada and the United States.

By using the App, you consent to the transfer, storage, and processing of information in jurisdictions that

may have different privacy laws than your home jurisdiction.

8. De-Identified and Aggregated Data

We may use de-identified or aggregated information for:

  • Analytics

  • Product improvement

  • Business insights

  • Research and reporting

  • Feature development

De-identified information cannot reasonably identify individual users.

9. Your Rights and Choices

Depending on your location and applicable laws, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of information

  • Withdraw consent

  • Request a copy of your information

  • Opt out of marketing communications

  • Restrict certain processing activities

To exercise your rights, contact:

michelleroots21@gmail.com

Users may unsubscribe from marketing communications at any time using unsubscribe links included in

communications.

10. Data Retention and Security

We retain personal information only as long as reasonably necessary to:

  • Provide requested services

  • Maintain business operations

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

We implement reasonable administrative, technical, and physical safeguards designed to protect personal

information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic storage or transmission is completely secure.

11. Account Deletion Requests

Users may request deletion of their account and associated personal information by contacting:

info@michelleroots.com

Requests will be processed within a reasonable timeframe unless retention is required by law or legitimate

business obligations.

12. Google Play Compliance

The Michelle Roots Fitness App complies with Google Play Developer Program Policies regarding user data

collection, usage, disclosure, and security.

We collect only information reasonably necessary to provide app functionality, coaching services, fitness

tracking, analytics, and user-requested features.

13. Children’s Privacy

The Michelle Roots Fitness App is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 without parental consent. If we

become aware that such information has been collected, we will take reasonable steps to delete it.

 

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When updates are made, we will revise the Effective Date listed at the top of this page. Continued use of the

App after changes become effective constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions regarding this Privacy Policy or privacy practices, please contact:

6Michelle Roots

Website: https://www.michelleroots.com

Email: support@michelleroots.com

© 2025 by Michelle Roots

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